Have you heard of the Ice Bucket Challenge? It's the latest social media craze. Everyone who's someone (or wants to be) is doing it - and not just in the States. If you can view it, the BBC has picked up on it ... Most notably to date I think, even Bill Gates took it - using his own contraption! Oprah did it, Mark Zuckerberg did it, President Obama has been challenged as well, but has yet to respond. Why are people doing this? It's a fundraiser for ALS. And why does it matter? Because, according to the New York times, this harmless bit of fun has been powerful... As of Sunday, the [ALS] association said it had received $13.3 million in donations since July 29, compared with $1.7 million during the same period last year. So, why am I writing about this? I'm impressed, no awed, at the positive power of the Internet to bring to the attention of millions a disease that few people have, and therefore hardly any research is being done into. But it's not an acad...
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